ANABEL PARTNERS ALABA INTERNATIONAL MARKET ON GLOBAL EXPANSION

Anabel Group, Nigeria’s first tier Smart Phone manufacturer has entered into a mega agreement with Alaba Market Electronics Dealers. This is to give these electronic dealers a global exposure and train them in the use of Internet broadband to enhance their business growth. This initiative is titled: The Alaba Global Market Network: An Anabel Group Initiative. It makes a way for the Smart Phones into this popular Nigerian market where it will provide training in new consumer electronics technology for Alaba traders.

Commenting on this recent development, the president/CEO Anabel Group, Mr Nicholas Okoye said that this relationship will create a powerful and remarkable impact on the market and will make it a formidable force in Africa.

Alaba International has been the most successful electronics market in Nigeria and this initiative will give it the global exposure it needs. It will also speed up the market trade relations with other countries of Africa as Kenya, South Africa, Ghana and others.

Anabel Group restated the need to develop and invest in research and development of consumer products that are Nigerian products which they have done in their show of resilience in the creation and launching of the first Nigerian Smart phone made by Anabel Mobile. The CEO of Anabel Group said “We are using this as a learning experience to tell these electronic dealers and traders we can do this and many other consumer products. So we are going to be training them on how to design and manufacture consumer products that would be Nigerian owned and brand and we would take it across Africa.”

Commenting at the introduction of Anabel brand and its range of products, the Executive Chairman, Alaba International Electronics market, Emeka Dike said that the entire market executive council voted to shut down trading in the market for three hours to show their unflinching support for the brand and a sign of commitment to a new partnership expected to grow both parties to greater heights. The traders commended the telecommunications equipment vendor for building a global brand for the country and pledged the full support of the market for Anabel.

Anabel Group strongly believes that since the brand is the first smart phones in Africa that a lot of international businessmen in Alaba would be using Anabel phones to access their e-mails, document and store data and enhance their businesses.